Thandi Ramathesele is a seasoned media professional, TV executive and entrepreneur. As MD of production and media consultancy Izwi Multimedia and Executive Producer for popular Afrikaans soapie 7de Laan and medical talk show Bonitas House Call- she is a determined media maven. She also lends her expertise to a variety of boards, serving as chairperson of Unipalm Investment Holdings (Pty) Ltd, director at Siyaya Media Network and board member of Vuca E-learning.
Having studied Communications at the University of Fort Hare and spent the formative years of her career working for respected advertising agencies such as Ogilvy & Mather and Sonnenberg, Murphy and Leo Burnett, media has been a primary focus throughout her career.
She was introduced to broadcasting in the early nineties when she joined the SABC and quickly climbed up the ranks to serve as a member of the task team which successfully repositioned the SABC in 1996. Her time at the organization spanning 15 years including several years in top management, namely as Head of SABC 2 and General Manager of SABC Africa and Africa to Africa, has garnered her a reputation as one of the top female TV executives in South Africa.
One of the most remarkable stories in Ramathesele’s career is her full circle involvement with 7de Laan. While heading up SABC 2, she was involved in the commissioning of the soapie. Fast forward to five years after leaving the public broadcaster, she was at the helm of the entire production while juggling her other entrepreneurial interests.
She captains the 7de Laan ship passionately and has helped lead the show to stellar ratings over the years. She manages the business and creative elements of the entire production on a daily basis by overseeing the work of seven executives who head up various facets of the production.
Ramathesele is proud of working with a talented team to establish 7de Laan as a top soap-drama by implementing rivetting storylines, creating new lovable characters, taking major risks with hair & make up, developing sets and revolutionizing the typical soapie formula by introducing extended stand-alone episodes. Her aim is to continue to steer 7de Laan to even greater heights as she believes that as much as it is a predominantly Afrikaans-soapie, it is a multi-cultural show that speaks to all South Africans